Get Rich from Domain Names!
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Glossary of Domain Name Terms
Backlink - Backlinks are links found on other websites that will take the user to your website.
Click-Through Rate (CTR) - The percentage of times a visitor clicks on an ad.
Cost Per Click (CPC) - The cost per unique visitor click on an ad.
Conversion Rate - The percentage of clicks that convert to actual sales.
CPM - The cost for 1,000 impressions or ad views.
Hits- The number of times a particular web page is viewed. The number of hits is independent of whether or not it is the same user visiting the same page more than once.
Impression - Also known as ad views. "Impression" is the term used to describe the viewing of an ad by the user's browser.
Keyword - Keywords are the terms that users enter into the search box of a search engine. Consequently, these are the word(s) you should choose to use in your pay-per-click campaign. Depending upon the company and the size of the campaign, the number of keywords used can range from a few to thousands.
Keyword Bid - The maximum amount of money you are prepared to pay for every time that a user clicks on your pay-per-click ad on a search engine and thus visits your website.
Minimum Bid - The minimum amount set up a pay-per-click search engine for either a specific keyword, type of keyword, or the overall minimum bid acceptable for any keyword.
Page Rank (PR) - The position that your website has on a given search engine. Often seen abbreviated, as in "I've got a PR6 in Google", meaning you are ranked as number 6 under Goggle for a certain keyword.
Pay-Per-Click (PPC) Advertising - A method of marketing where a business pays a certain amount of money each time someone clicks on a small ad on a search engine's results page or homepage and is then taken to the advertiser's website.
Return on Investment (ROI) - The bottom line; that is, the amount of money you make as compared to the amount of money you have spent. Many tools exist to help you calculate your ROI for whatever undertaking, including pay-per-click campaigns.
Search Engine Optimization (SEO) - A variety of techniques whereby you change the content, keywords, meta tags, placement of text versus code, etc., in order to enhance your ranking in a search engine.
Unique Visitor - The number of people who visit a web page. If one person visits the same web page 3 or 4 times, the statistics will list them as 1 unique visitor only. See Hits.
Backlink - Backlinks are links found on other websites that will take the user to your website.
Click-Through Rate (CTR) - The percentage of times a visitor clicks on an ad.
Cost Per Click (CPC) - The cost per unique visitor click on an ad.
Conversion Rate - The percentage of clicks that convert to actual sales.
CPM - The cost for 1,000 impressions or ad views.
Hits- The number of times a particular web page is viewed. The number of hits is independent of whether or not it is the same user visiting the same page more than once.
Impression - Also known as ad views. "Impression" is the term used to describe the viewing of an ad by the user's browser.
Keyword - Keywords are the terms that users enter into the search box of a search engine. Consequently, these are the word(s) you should choose to use in your pay-per-click campaign. Depending upon the company and the size of the campaign, the number of keywords used can range from a few to thousands.
Keyword Bid - The maximum amount of money you are prepared to pay for every time that a user clicks on your pay-per-click ad on a search engine and thus visits your website.
Minimum Bid - The minimum amount set up a pay-per-click search engine for either a specific keyword, type of keyword, or the overall minimum bid acceptable for any keyword.
Page Rank (PR) - The position that your website has on a given search engine. Often seen abbreviated, as in "I've got a PR6 in Google", meaning you are ranked as number 6 under Goggle for a certain keyword.
Pay-Per-Click (PPC) Advertising - A method of marketing where a business pays a certain amount of money each time someone clicks on a small ad on a search engine's results page or homepage and is then taken to the advertiser's website.
Return on Investment (ROI) - The bottom line; that is, the amount of money you make as compared to the amount of money you have spent. Many tools exist to help you calculate your ROI for whatever undertaking, including pay-per-click campaigns.
Search Engine Optimization (SEO) - A variety of techniques whereby you change the content, keywords, meta tags, placement of text versus code, etc., in order to enhance your ranking in a search engine.
Unique Visitor - The number of people who visit a web page. If one person visits the same web page 3 or 4 times, the statistics will list them as 1 unique visitor only. See Hits.
